The Wheel Strategy

A systematic, repeatable framework for selling premium.

The wheel is a three-phase options strategy that generates income from stocks or ETFs you would already be comfortable owning. This site walks through the complete cycle, the math, and the discipline gate that separates a sustainable wheel from a slow account death.

By Blane Jackson, DDS/MBA · Trader and operator · Updated April 2026

Most guides on the wheel stop at "sell a cash-secured put, get assigned, sell a covered call." That's the mechanic. It isn't the strategy. The strategy is the rules you use to decide which underlying, which strike, and which expirations to run — and the rules you use to refuse trades that look tempting but fail the discipline test.

Everything here comes out of running the wheel as a systematic, rule-based program through multiple market regimes. I am a dentist who sold eight practices, not a professional trader, and I write for people in the same seat — operators with liquidity who want a disciplined way to generate yield without becoming a full-time trader.

Phase 01

Sell a cash-secured put

On an underlying you would happily own at the strike. Collect premium. If it expires worthless, you keep the premium and repeat.

Phase 02

Take assignment

If the put is assigned, you now own shares at a cost basis reduced by the premium you collected. No loss. Just a different starting point.

Phase 03

Sell a covered call

Against the shares, at a strike you are willing to sell at. Collect premium. If called away, you exit at a profit and restart the cycle.

Start here

Companion reading

Not investment advice. Everything on this site is general educational writing, not a recommendation to buy or sell any security, option, or other instrument. Options trading involves substantial risk of loss and is not suitable for every investor. Consult your own licensed financial and tax advisors before making any trading decisions.